The shrub is best planted preferably in spring (from mid-March to mid-June) or autumn (from early September to late October), when soil conditions are most favorable for its establishment. Choose a location with a sufficiently wide space, allowing for unhindered growth and expansion of the plant. It is recommended to cover the surface around the shrub with a thick layer of bark mulch, providing optimal conditions for its development. Regular fertilization with organic fertilizers or those specially tailored to the needs of rhododendrons will help maintain the shrub in good condition. In case of lack of rainfall for a period longer than 2 weeks, regular watering of the plant is necessary. Removal of faded flower heads is recommended to encourage further blooming. During the winter period, protect the shrub from low temperatures by covering it with fleece or spruce branches. It is crucial not to prune the shrub, but after winter, removing any damage is recommended to promote its continued healthy growth.